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Drive smarter category decisions by balancing growth, margins, and customer order value.

Increase Category Revenue and Order Value Using E Commerce Sales Data

Analyse orders, revenue, discounts, and category performance to improve sales growth and pricing decisions for CartNova Digital Commerce.

E-Commerce Difficult 45 min
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Why This Work Was Commissioned

CartNova Digital Commerce Pvt. Ltd. operates a multi category online marketplace where revenue growth depends on category mix, pricing discipline, and order value optimisation. Leadership requires a clear assessment of sales performance across categories, regions, and time periods to decide where to push promotions and where to protect margins.

Revolutionary Active Learning

  • You are expected to analyse order volume, total revenue, and average order value to evaluate overall sales performance.
  • You must assess category wise contribution and regional trends to identify key revenue drivers.
  • The analysis should evaluate discount impact on sales and profitability to detect margin pressure areas.

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Execute the project using the same tools professionals use — Excel, ERP, CRM, and more — just like on the job.

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Skills that will help before starting:

  • Excel data analysis
  • Understanding of e commerce metrics
  • Ability to interpret revenue data

Skills you will learn and practice:

Sales Aggregation Category Wise Analysis Pricing and Discount Review Revenue Strategy Framing
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Why This Simulation Works

Revenue First

  • All outputs support top line and margin decisions.

Commercial Discipline

  • Growth analysed alongside profitability.

Action Ready

  • Insights can be implemented by category and marketing teams.

Simulation Breakdown

1 Review E Commerce Sales Dataset
  • Understand order, category, price, discount, and profit fields
  • Validate missing or extreme values
2 Excel Analyse Overall Sales Performance
  • Compute total revenue and orders
  • Identify average order value
3 Excel Evaluate Category and Regional Performance
  • Rank categories by revenue
  • Analyse regional sales contribution
4 Excel Assess Discount and Profitability Patterns
  • Compare discounted versus non discounted orders
  • Identify low margin categories
5 Excel Prepare Revenue Strategy Outputs
  • Draft sales performance memo
  • Create executive presentation for growth and category leadership

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