Background
Maximise marketing impact by aligning campaign spend with measurable conversions and ROI.

Improve Campaign ROI and Lead Conversion Using Marketing Performance Data

Analyse campaign spend, leads, conversions, and channel performance to improve return on investment and allocation decisions for BrandLift Growth Solutions.

Marketing Difficult 90 min
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Why This Work Was Commissioned

BrandLift Growth Solutions Pvt. Ltd. manages multi channel marketing campaigns for consumer brands and service companies. Leadership needs a clear assessment of which campaigns generate quality leads, which channels waste spend, and how conversion efficiency varies across time and audience segments.

Revolutionary Active Learning

  • You must compute cost efficiency metrics such as cost per lead, cost per acquisition, and conversion rates.
  • Your findings must recommend budget reallocation and optimisation strategies to improve overall ROI and conversion performance.
  • You are expected to analyse campaign spend, impressions, clicks, leads, and conversions to evaluate overall marketing effectiveness.

How it works

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Execute the project using the same tools professionals use — Excel, ERP, CRM, and more — just like on the job.

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Earn Your Skill Matrix

Complete the project and receive a verified Skill Matrix — a shareable proof of your abilities that recruiters can trust.

Skills that will help before starting:

  • Excel data analysis
  • Understanding of digital marketing metrics
  • Ability to interpret funnel data

Skills you will learn and practice:

Marketing Funnel Metrics Campaign Comparison Budget Allocation Review Growth Recommendation Framing
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Why This Simulation Works

Revenue Linked

  • Marketing spend analysed against real outcomes.

Performance Focused

  • Efficiency matters more than vanity metrics.

Action Ready

  • Insights directly guide budget and campaign changes.

Simulation Breakdown

1 Excel Review Marketing Campaign Dataset
  • Understand campaign, channel, spend, and outcome fields
  • Validate missing or inconsistent values
2 Excel Analyse Overall Campaign Performance
  • Compute total spend and conversions
  • Identify average cost per lead
3 Excel Evaluate Channel Efficiency
  • Compare CPL and CPA across channels
  • Identify best performing channels
4 Excel Assess Funnel Conversion Behaviour
  • Analyse click to lead conversion
  • Identify drop off stages
5 Excel Prepare Marketing Optimisation Outputs
  • Draft campaign performance memo
  • Create executive presentation for marketing leadership

Ready to Start ?

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