Background
From Specs to Sales: Data-Driven Automotive Strategy

Improve Manufacturer and Model Sales Strategy Using Vehicle Performance Data

Analyse car sales, manufacturer performance, model popularity, and vehicle specifications to guide marketing and product strategy decisions for AutoVista Motors.

Automotive Meduim 60 min
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Why this work was commissioned

AutoVista Motors Pvt. Ltd. requires a consolidated view of car sales performance to identify top manufacturers, high performing models, and vehicle type preferences. Management needs clear insights to prioritise marketing focus, refine product positioning, and align future vehicle specifications with market demand.

Revolutionary Active Learning

  • You are expected to analyse sales volume, manufacturer contribution, model level performance, horsepower, pricing, and vehicle type distribution.
  • The analysis must highlight demand patterns and translate technical specifications into business insights.

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Skills that will help before starting:

  • Excel data analysis
  • Understanding of sales metrics
  • Ability to interpret product specifications

Skills you will learn and practice:

Sales Aggregation Market Preference Analysis Specification Benchmarking Automotive Strategy Framing
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Why This Simulation Works

Commercial Relevance

  • Insights directly support sales and product planning decisions.

Balanced View

  • Performance, pricing, and demand analysed together.

Decision Ready

  • Outputs align with marketing and product leadership needs.

Simulation Breakdown

1 Excel Review Car Sales Dataset
  • Understand manufacturer, model, and sales fields
  • Validate pricing and horsepower data
2 Excel Analyse Manufacturer Performance
  • Identify top manufacturers by sales
  • Rank manufacturers by contribution
3 Excel Evaluate Model Level Demand
  • Identify top selling models
  • Compare model wise sales distribution
4 Excel Assess Vehicle Specifications
  • Analyse horsepower and fuel efficiency
  • Identify minimum and performance benchmarks
5 Excel Prepare Sales Strategy Outputs
  • Draft car sales analysis memo
  • Create executive presentation for product and sales leadership

Ready to Start?

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