Background
Analyse Vehicle Market Trends for Portfolio Optimisation

Identify Price Competitive and High Demand Car Segments for Product

Analyse vehicle pricing, fuel type, mileage, engine specifications, and transmission mix to guide product positioning and expansion decisions for Vahana Automotive India.

Automotive Easy 45 min

Why this work was commissioned

Vahana Automotive India Pvt. Ltd. is expanding its vehicle portfolio in the Indian market. Leadership requires a detailed analysis of vehicle specifications, price positioning, fuel mix, and performance indicators to identify competitive price bands, under served segments, and high demand vehicle configurations.

Revolutionary Active Learning

  • You are expected to analyse vehicle price distribution, fuel types, transmission patterns, engine capacity, and mileage performance.
  • The work must identify optimal price segments, strong performing vehicle configurations, and expansion opportunities aligned with market demand.

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Skills that will help before starting:

  • Excel data analysis
  • Understanding of automotive specifications
  • Ability to interpret product pricing data

Skills you will learn and practice:

Market Price Benchmarking Vehicle Configuration Analysis Segment Gap Identification Product Expansion Strategy Framing
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Why This Simulation Works

Product Strategy Relevant

  • Insights directly guide vehicle portfolio planning.

Market Driven

  • Analysis reflects actual customer facing configurations.

Action Ready

  • Findings support launch and positioning decisions.

Simulation Breakdown

1 Excel Review Indian Vehicle Dataset
  • Understand price, fuel type, mileage, and engine fields
  • Validate data consistency
2 Excel Analyse Overall Market Price Structure
  • Compute average vehicle price
  • Identify premium and mass segments
3 Excel Evaluate Fuel and Transmission Mix
  • Compare petrol and diesel distribution
  • Assess manual versus automatic share
4 Excel Assess Performance and Feature Trends
  • Analyse mileage and engine capacity patterns
  • Identify strong configuration clusters
5 Excel Prepare Product Strategy Outputs
  • Draft vehicle market intelligence memo
  • Create executive presentation for product leadership