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Digital Market Insights to Boost Performance

Improve App Category Performance Using Play Store Market Data

Analyse app ratings, reviews, installs, pricing, and category trends to guide growth and monetisation strategy for AppReach Digital Solutions.

Technology Difficult 90 min
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Why this work was commissioned

AppReach Digital Solutions Pvt. Ltd. supports app developers and publishers with market intelligence. Management requires a clear understanding of category wise demand, pricing patterns, and user engagement indicators to prioritise partnerships, improve monetisation strategy, and guide app promotion decisions.

Revolutionary Active Learning

  • You are expected to analyse app performance across ratings, reviews, installs, pricing, and category distribution.
  • The analysis must identify high demand categories, premium pricing opportunities, and engagement patterns that influence growth outcomes.

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Execute the project using the same tools professionals use — Excel, ERP, CRM, and more — just like on the job.

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Skills that will help before starting:

  • Excel data analysis
  • Understanding of digital product metrics
  • Ability to interpret market data

Skills you will learn and practice:

Category Level Performance Analysis Demand and Popularity Indicators Monetisation Insight Growth Strategy Framing
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Why This Simulation Works

Market Driven Metrics

  • All outputs directly support app growth and monetisation decisions.

Multi Dimensional Evaluation

  • Performance is analysed across engagement, demand, and pricing.

Action Ready

  • Findings can be implemented by growth and partnership teams.

Simulation Breakdown

1 Excel Review Play Store Dataset
  • Understand app, category, rating, and install fields
  • Validate pricing and review data
2 Excel Analyse Engagement Metrics
  • Identify maximum reviews and ratings
  • Compare engagement by category
3 Excel Evaluate Install Trends
  • Identify highest install categories
  • Compare install volume across apps
4 Excel Assess Pricing Patterns
  • Identify highest priced categories
  • Compare free versus paid app trends
5 Excel Prepare Market Strategy Outputs
  • Draft app market insight memo
  • Create executive presentation for growth and sales teams

Ready to Start?

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