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Optimise Retail Sales and Profitability

Optimise Discounts and Customer Profitability Using Retail Transaction Data

Analyse sales, discounts, quantities, and customer behaviour to improve margin control and revenue quality for UrbanKart Retail Services.

Retail Difficult 90 min
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Why this work was commissioned

UrbanKart Retail Services Pvt. Ltd. requires a structured review of transaction level sales and discount data to improve profitability. Leadership needs clarity on which customers, products, and dates drive revenue and where discounting reduces margins without proportional volume gains.

Revolutionary Active Learning

  • You are expected to analyse invoice level sales, discount impact, customer concentration, and product demand.
  • The work must identify high value customers, over discounted segments, and seasonal patterns that influence profitability.

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Skills that will help before starting:

  • Strong Excel skills
  • Understanding of retail sales metrics
  • Ability to interpret transaction data

Skills you will learn and practice:

Transaction Aggregation Customer Level Profit Review Product and Quantity Analysis Retail Strategy Framing
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Why This Simulation Works

Margin Focused Metrics

  • Analysis prioritises profitability over raw sales volume.

Real Retail Complexity

  • Customer behaviour, discounts, and seasonality analysed together.

Action Ready

  • Insights support immediate pricing and discount policy changes.

Simulation Breakdown

1 Excel Review Retail Transaction Dataset
  • Understand invoice, customer, product, and discount fields
  • Validate date and quantity data
2 Excel Analyse Overall Sales and Discounts
  • Compute total sales and total discounts
  • Identify peak sales and discount dates
3 Excel Evaluate Customer Performance
  • Identify top revenue customers
  • Assess discount exposure by customer
4 Excel Assess Product and Quantity Patterns
  • Analyse quantity sold by product
  • Identify bulk driven revenue items
5 Excel Prepare Profitability Strategy Outputs
  • Draft retail profitability memo
  • Create executive presentation for retail leadership

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