Background
Strengthen portfolio stability by identifying churn risk early and maximising long term customer value.

Reduce Credit Card Attrition and Improve Customer Value Using Profile Data

Analyse credit card customer demographics, account behaviour, and product usage to reduce churn risk and improve portfolio value for NexaBank Retail Finance.

Finance Difficult 2 hours
Start Simulation

Why This Work Was Commissioned

NexaBank Retail Finance Ltd. manages a large base of credit card customers where attrition directly impacts revenue and acquisition cost. Senior management requires a structured assessment of customer profiles and usage behaviour to identify churn risk segments, improve retention planning, and strengthen long term portfolio value.

Revolutionary Active Learning

  • You are expected to analyse customer demographics, tenure, and income distribution to understand portfolio composition.
  • You must evaluate card usage patterns, credit limits, and balances to assess engagement and revenue contribution.
  • The analysis should identify high risk churn segments as well as stable and high value customer groups.

How it works

1

Create Your Profile

Sign up and tell us about your career goals. Your profile is the starting point of your skill journey.

2

Select Your Job Role

Choose from 250+ job roles across industries. We match simulations to the role you want to get hired for.

3

Pick Your Project

Browse and select a real-world project simulation. Each project replicates actual tasks performed in that job role.

4

Work with Real Tools

Execute the project using the same tools professionals use — Excel, ERP, CRM, and more — just like on the job.

5

Get Guided at Every Step

Stuck? Get contextual hints and guidance throughout the simulation without breaking your workflow.

6

Earn Your Skill Matrix

Complete the project and receive a verified Skill Matrix — a shareable proof of your abilities that recruiters can trust.

Skills that will help before starting:

  • Excel analysis
  • Understanding of banking metrics
  • Ability to interpret customer behaviour

Skills you will learn and practice:

Customer Segmentation Risk Indicator Assessment Portfolio Stability Analysis Retention Strategy Framing
View All

Why This Simulation Works

Banking Relevant

  • Outputs directly support retention and revenue protection.

Behaviour Driven

  • Customer risk assessed through actual usage patterns.

Action Ready

  • Insights can be implemented through CRM and campaigns.

Simulation Breakdown

1 Excel Review Credit Card Customer Dataset
  • Understand customer profile and account fields
  • Validate missing or inconsistent values
2 Excel Analyse Overall Customer Portfolio
  • Compute total customers and average balances
  • Assess credit limit distribution
3 Excel Evaluate Usage and Engagement Patterns
  • Analyse transaction activity and balance usage
  • Identify low engagement customers
4 Excel Identify Attrition Risk Segments
  • Segment customers by tenure and usage
  • Flag high risk profiles
5 Excel Prepare Portfolio Intelligence Outputs
  • Draft customer risk analysis memo
  • Create executive presentation for banking leadership

Ready to Start ?

Start Project